What Is Universal Design? How To Approach This Digital Design

What Is Universal Design? How To Approach This Digital Design

The US digital design industry will be worth $14.1 billion by 2022. There has been consistent growth in this industry to the overwhelming popularity of digital and social media advertising. Graphic designers are in high demand because all businesses need visual communication.

There’s a lot more to design than you think. There are multiple subsets in digital design, some niche, others that work for everyone. Universal design is the latter. If you haven’t heard the term before or don’t understand it, you’re in luck. We’re delving into what it is and how it can work for you.

Universal Design – A Design Strategy Meant for Everyone

Universal design is a process/strategy to make products, services, and digital environments usable for everyone, regardless of their abilities and characteristics. Universal design has revolutionized the design industry. Instead of focusing on the ideal user, it focuses on diversity in experiences. Universal design service prioritizes real users, long-term benefits, and everyone’s experience. 

It might sound like accessible design, but they are different from each other. The accessible format makes a digital environment usable for people with disabilities. Though they are distinct, a good web designer or graphic designer should observe the accessibility principles and universal design in their work simultaneously.

apps/services made using universal design

Approaching Universal Design Correctly

Universal design has some principles to keep in mind to do it right. These are the standards against which you’ll need to assess the product environment.

  1. Equitable Use

You can have a website or digital design that works for a specific group of people or one that works for everyone. The latter is something you can market to everyone because it caters to them no matter who they are. People with diverse abilities will find it easy to understand, resulting in increasing consumers for the brand.

  1. Flexible Use

A universal digital design is accommodating, regardless of the individual’s preferences and abilities. It has alternative methods and choices of usage for consumers. For example, the Netflix streaming service has 1,500 original titles and other shows worldwide. It offers its users an option to see the show in the original language or their native language. There are also multiple subtitle options. The flexible design has made Netflix the biggest global streaming platform. 

Netflix streaming service
  1. Simple and intuitive use

In any design, user experience takes priority; 72% of customers share their positive experience with a minimum of six people. To ensure a good user experience, you need a simple and intuitive design that’s easy to understand and navigate. This is also a principle of universal design. Whatever a user’s ability, experience, and state of mind, they’ll be able to use an environment based on universal design. This means a straightforward copy, no technical jargon, and attractive opening designs. 

  1. Perceptible information

There can be ambient conditions or limitations to a user’s sensory abilities. Perceptible information is a universal design principle to accommodate these conditions and limitations. The universal design conveys necessary information and does it effectively in multiple ways. For example, a voiceover in a video for people with visual impairments or subtitles/captions for those with hearing impairments. Captions help even hearing people, as 80% of video caption users aren’t hearing impaired.

  1. Error Tolerance

We’re human; it’s normal for us to make mistakes. Universal design takes that into account and provides a tolerance for error. It offers interactions to lower unintended actions and other fail-safe features. For example, when you send an email on Gmail, it gives a notification where you have the option to unsend or view the message again. A universal design can protect a person from adverse consequences, errors, and accidents.

Gmail has features for tolerance of error
  1. Low Physical Effort

Users can maintain a comfortable physical position because a universal design requires low physical effort. This is because it lowers the need to make repetitive actions. This means no need to exert physical effort or a large operating force.

  1. Size & Space for Approach/Use

Design services spend a lot of time and effort to make a size and space anyone can use. This is a universal design principle. It includes providing a size and space that anyone can use on any device despite size, posture, mobility, etc.

checking the website on the phone

Design Services in Miami?

Designing and even understanding is no easy task. Digital design is necessary for all businesses, even if they don’t have an online presence. Get it done right by The Netmen Corp. in Miami. It’s a professional design service that offers custom design. Their services include NFT illustrations design, brochure designs, packaging designs, and custom web design. You can contact them for more information on their services or check out their portfolio on their website.

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