Instagram has no doubt taken the entire social media world by a storm. Today, there are over 60 million monthly active users on Instagram. The popularity of Instagram is also rising steeply. So, if you want to make the most out of online marketing, you should definitely take the help of Instagram. It will not only allow your business to grow to a massive extent but will also help you to fulfill all your online goals. So, here we are with a step-by-step guide regarding how exactly you can use Instagram for marketing purposes.
Set your goals: First and foremost, you will have to define your goals. Until and unless you are not completely sure about what exactly you want to achieve through Instagram, you will never be able to build an appropriate marketing strategy for yourself. Whether it is creating an online presence or triggering more sales, you must have a definite strategy and on the basis of that, you should proceed with your further steps. By setting your goals properly, you will also be able to get real instagram followers.
Determine your target audience: Next, you need to determine who your target audiences are. You must have an idea of whom you are trying to target on Instagram. Without prior knowledge of your target audience, you will be wasting your marketing efforts on people who might not be interested in your products and services. There are different ways by which you will be able to determine your target audience. You can carefully monitor hashtags and popular events that are related to your business. You can also have a look at the profiles of your competitors. This is going to give you a clear idea about your target audience.
Do a competitive analysis: Now you will have to conduct a competitive analysis on Instagram. For that, you will have to find out who your competitors are. If you already know your top competitors, then you can start monitoring their Instagram profiles. You can also look for terms related to your business to shortlist your competitors. You can also conduct an audit of their accounts to see which of the posts are getting higher engagement rate and what hashtags they are using. You can also check out their captions and the frequency of the post and depending on that, you can design an Instagram marketing strategy for yourself. You can also go through the zacjohnson.com blog post to know more about influencer marketing.
Design your editorial calendar: An editorial calendar will help you to save a lot of time and effort. You will also be able to manage your Instagram account in a seamless and hassle-free way. Fill your calendar with your Instagram post types. Plan out your hashtags, captions and posting schedule in advance. Your editorial calendar is also a very good place where you can keep track of all the key events, special launches and new releases. Using an editorial calendar, you will also be able to make the best use of the available opportunities and you will also not forget posting on an important day.
Build your brand presence: Next, you need to build a consistent presence on Instagram. This can be done by posting quality pictures of your products and services on Instagram. You can also maintain a particular theme for your Instagram profile. You must also try to be unique with your content type. The content that you post should be of some value to your customers. You should also try engaging with your customers on a regular basis. This will help you to understand what exactly they are expecting from you. And this is how you can build a successful Instagram strategy for your brand. You can also go through the top influencers and social media stats to know in details about influencer marketing.